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Build A Brand

Branding is an important part of any business, large or small, retail or B2B. An effective brand strategy gives your company a major edge in increasingly competitive markets. But what exactly does "branding" mean and how does it affect your business?
 
In simple terms - your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors'. Your brand identity is derived from who you are, who you want to be and who people perceive you to be.  
 
Are you the innovative maverick in your industry? Or the experienced, reliable one? Is your product the high-cost, high-quality option, or the low-cost, high-value option? You can't be both, and you can't be all things to all people. Who you are should be based to some extent on who your target customers want and need you to be.
 
The foundation of your brand is your logo. Your website, packaging and promotional materials should all incorporate your logo and communicate your brand.
 
IML are passionate about branding, manufacturing a range of branding badges to give your the identity it deserves.  Talk to us today to discuss how branding can help your business.   

Branding Badge

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